Breakaway Live...

    follow me on Twitter
    Showing posts with label media. Show all posts
    Showing posts with label media. Show all posts

    Thursday, 8 November 2007

    The Nightmare in Bisonland Is Over...

    ...but across the county line in Berkshire it may be just beginning. The rumour mentioned yesterday which linked Basingstoke with a Swedish saviour was, it appears, accurate, as David Taylor has been forced out of the Silverdome in favour of Tomas Enerston, a Swedish IT company owner who is new to the UK hockey scene. The news was announced as the man himself addressed around 350 fans at an emergency Fans' Forum in Basingstoke this evening, along with a new arrival for the Herd in Mikko Purontakanen, a defenseman from the Finnish Elite League who is on a 4-week trial to cover for the injured Kyle Peto. The news has been greeted with great joy by Bison fans, and well it should be, as the demise of Bison was looking more and more likely in recent weeks. On a personal note, I'm overjoyed by this, partly for the reasons in this post but mainly due to the fact that the last thing British hockey needed (and still needs), having gained a bit more exposure through the Sky Sports deal, was one of its clubs in the top league to go bankrupt. The new owner has made a positive first impression, with Bison fans praising his forthrightness and honesty when admitting that success would probably not come straight away, as well as his personality. Judge for yourself as BBC Berkshire has coverage of the fan's forum and a short interview with the new owner here-reading it and listening certainly gives a very good impression indeed, particularly with quotes such as...

    ""If there's bad news, you'll hear it. If there's good news, you'll hear it. It's going to be a very, very straight line."

    Now that sounds like a man who intends to keep the fans fully up to date with what's going on-one of the major problems which seem to afflict several UK clubs, particularly when it comes to bad news. And as for marketing-

    "If you don't tell anybody you're playing hockey, they don't know you're playing hockey. Marketing is what's needed on every level."

    Are you listening, Elite League, and indeed every club within it? It seems that a lot of clubs (yes, including mine in Coventry) do so much and then stop. In this world, push, push, push is what's needed-there have been strides made this season, certainly-but here is a man who knows what is required to make the sport a force in this country.

    "Look at the website, it looks pretty good, there's business names and you think oh, good, there must be sponsors. But you've only got one sponsor. An Elite hockey team with one sponsor, and do I need to say it's not even a major sponsor? It's one sponsor."

    Ouch. But this is certainly straight-talking of the highest order.

    On first impressions (and with Mr Enerston appearing live on BBC Berkshire tomorrow evening, those can be cemented or changed still), it appears that the Bison have a rough diamond. Hockey fans of at least one Southern team will certainly sleep far easier from now on...

    But it's not all rosy. With David Taylor's company Berkshire Sports Marketing Ltd now clearly in trouble, fans of his "other" team, the Bracknell Bees, are surely seriously worried by events in Berkshire this week. With the players now in open revolt against the ownership, as detailed here, the Taylors have released a statement which is markedly similar to that released two weeks ago or so regarding the Bison issues-although the language is noticeably friendlier. It appears that the issues may be resolved for this week at least-however, with the current EPL champions facing such uncertainty and an owner who has clearly lost the trust of his players, fans are already wondering if the Bees could face the same uncertain period as the Bison have recently, and if so, who could be found to save them.

    One thing is for certain from reading the various forums-the Taylors are now distrusted by a large number of fans of their former and current clubs, and things aren't over in Bracknell. However, for the Bison at least, things are finally starting to really look up...

    Keep keeping your eye on the puck...

    Thursday, 18 October 2007

    More Bison news, player rumours and a great idea.

    Well, things are moving fast in Basingstoke-and not just for the Bison-I've received several messages from email and on the forums telling me that there could be more than one club affected by this-details below...

    The Bison cat is now right out of the bag, with coach Ryan Aldridge officially appealing to the Bison fans to help fundraise via the official website, on this page. This has given rise to almost an atmosphere of relief around the forums, with Bison fans beginning to band together and fans from around the league offering to help out through bucket collections etc, starting at the Odyssey tonight when the Bison play Belfast Giants.

    Worryingly for British hockey as a whole, the company that runs the Bison is inextricably tied to the EPL's Bracknell Bees also, as the company nominally running both clubs (Berkshire Sports Management) is that set up by the Taylors in order to run the two teams as separate entities but under the same company umbrella and owners, if that makes sense-thus leading to the one simple point, known to any economics student, that should the company over-commit itself financially in one area, it will inevitably affect the other. In simple terms, if the unthinkable happens and the Bison go down because of the company being insolvent, then the Bees could go with them through no fault of their own. I should stress that there are no rumours of the Bees being in any trouble whatsoever around at the moment, and that this is, at the moment, nothing more than theoretical. However, anyone who is thinking "Bison aren't in my league-I support an EPL team, so this doesn't affect me directly" is wrong. Obviously, as shown by the numerous offers of support by fans of teams in all leagues across the country which have come flooding in on the forums, this is not a widely-held view-however, it's worth considering.

    Meanwhile, in player movement, it appears, hearing from locals through email, that the Bison are looking to sign an import nettie in order to replace Stevie Lyle (possibly even Phillipe deRouville), with a British forward stepping up to fill Peter Campbell's spot, possibly from the Bees. Favourites for this role locally are Tom Carlon (EIHL experience with Coventry), Shaun Thompson (ex-Bison) and Ryan Watt (who I believe was a Basingstoke junior, and is travelling with the team to Belfast). As you can imagine, this will likely not make the Bees fans happy, particularly if they are used as nothing more than a farm team for the Taylors' EIHL franchise.

    Now onto the good news: things are already happening in order to help the Bison out, as well as promote ice hockey in this country. Earlier today, Rick Strang, who was instrumental in the London Racers organisation before they folded and is well known around the forums and rinks of the UK, posted this on The Hockey Forum:


    I think we all need a bit of a lift so, inspired by Simmsy (Dave Simms, Sheffield's PR manager), how's this for an idea ...I'll walk in full hockey kit from centre ice at the House of Steel after
    the Sheffield Edinburgh game (24/11) all the way to Basingstoke's centre ice for the game against Sheffield (9/12).I make that about 200 miles in two weeks.Along the way I'll tell every single person I bump into to go to their local rink and go to a hockey game. I'll advertise the sport at every step. I'll do a blog and contact media outlets en route.If 100 people post on this thread pledging their support and sponsorship for this walk then I'll do it.I should stand out in full hockey gear and hopefully with all of our media connections on here we'll get some attention.If anyone can think of a good strap line (walking for hockey?) that'd be cool.Just an idea but I bet I could raise the profile of the sport and
    raise a few bob for the Bison on the way. Anyone willing to help would be welcome. I may need some floors to sleep on en route to keep the hotel bills
    down!Of course - 100 of you need to show your support first so I may yet get myself off the hook.Hockey community? Hmmm ... let's see.


    A truly insane thing to do-but it just might work...as well as being an EXCELLENT way to get some much-needed media coverage...At the moment this looks like happening, but just to make sure-if you haven't already done so get on either the Hockey Forum or your local teams' forum in order to rally support for this-and show how big the hockey community in the UK really is...