The Nightmare in Bisonland Is Over...

...but across the county line in Berkshire it may be just beginning. The rumour mentioned yesterday which linked Basingstoke with a Swedish saviour was, it appears, accurate, as David Taylor has been forced out of the Silverdome in favour of Tomas Enerston, a Swedish IT company owner who is new to the UK hockey scene. The news was announced as the man himself addressed around 350 fans at an emergency Fans' Forum in Basingstoke this evening, along with a new arrival for the Herd in Mikko Purontakanen, a defenseman from the Finnish Elite League who is on a 4-week trial to cover for the injured Kyle Peto. The news has been greeted with great joy by Bison fans, and well it should be, as the demise of Bison was looking more and more likely in recent weeks. On a personal note, I'm overjoyed by this, partly for the reasons in this post but mainly due to the fact that the last thing British hockey needed (and still needs), having gained a bit more exposure through the Sky Sports deal, was one of its clubs in the top league to go bankrupt. The new owner has made a positive first impression, with Bison fans praising his forthrightness and honesty when admitting that success would probably not come straight away, as well as his personality. Judge for yourself as BBC Berkshire has coverage of the fan's forum and a short interview with the new owner here-reading it and listening certainly gives a very good impression indeed, particularly with quotes such as...

""If there's bad news, you'll hear it. If there's good news, you'll hear it. It's going to be a very, very straight line."

Now that sounds like a man who intends to keep the fans fully up to date with what's going on-one of the major problems which seem to afflict several UK clubs, particularly when it comes to bad news. And as for marketing-

"If you don't tell anybody you're playing hockey, they don't know you're playing hockey. Marketing is what's needed on every level."

Are you listening, Elite League, and indeed every club within it? It seems that a lot of clubs (yes, including mine in Coventry) do so much and then stop. In this world, push, push, push is what's needed-there have been strides made this season, certainly-but here is a man who knows what is required to make the sport a force in this country.

"Look at the website, it looks pretty good, there's business names and you think oh, good, there must be sponsors. But you've only got one sponsor. An Elite hockey team with one sponsor, and do I need to say it's not even a major sponsor? It's one sponsor."

Ouch. But this is certainly straight-talking of the highest order.

On first impressions (and with Mr Enerston appearing live on BBC Berkshire tomorrow evening, those can be cemented or changed still), it appears that the Bison have a rough diamond. Hockey fans of at least one Southern team will certainly sleep far easier from now on...

But it's not all rosy. With David Taylor's company Berkshire Sports Marketing Ltd now clearly in trouble, fans of his "other" team, the Bracknell Bees, are surely seriously worried by events in Berkshire this week. With the players now in open revolt against the ownership, as detailed here, the Taylors have released a statement which is markedly similar to that released two weeks ago or so regarding the Bison issues-although the language is noticeably friendlier. It appears that the issues may be resolved for this week at least-however, with the current EPL champions facing such uncertainty and an owner who has clearly lost the trust of his players, fans are already wondering if the Bees could face the same uncertain period as the Bison have recently, and if so, who could be found to save them.

One thing is for certain from reading the various forums-the Taylors are now distrusted by a large number of fans of their former and current clubs, and things aren't over in Bracknell. However, for the Bison at least, things are finally starting to really look up...

Keep keeping your eye on the puck...