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    Friday 6 February 2009

    Round the Rinks Rivalry-Related Extra...

    Given that we've been discussing British hockey rivalries this week, and I said yesterday that I couldn't work out why teams didn't play them up a little more or wind things up a little more often when promoting games without resorting to name-calling, thought I'd share this with you...this was posted by Blaze Chairman Andy Buxton on the Blaze mailing list earlier today, regarding the Blaze/Devils game on Sunday:

    Big Bad Brad brings his Devils to the Skydome on Sunday - get ready for fireworks

    This Sunday 6pm. Coventry Skydome Arena. Coventry Blaze v Cardiff Devils. Be there.

    Last time out, 8 seconds to go. Voth fights Perras. Naughty.

    Our fans haven't forgotten that. Our players haven't forgotten that.

    Doors open at 5pm. We go to war at 6pm.

    For the best seats, tickets on sale NOW from the box office on 02476 630693, book online via the Blaze website or pay on the door on the night of the game.

    Now, Elite League...THAT's more like it...how can you read that and not think "hello...this could be a game worth watching...". There's a real hint of rivalry in there now...and doubtless it'll make anyone from Cardiff reading it think "right, we'll show 'em, then"...

    Good on you, Andy...and if other teams follow suit in a similar manner for "their" rivalries and do it consistently well, then suddenly, the Panthers/Steelers rivalry might have some counterparts in terms of notoriety in other hockey-towns...

    Game on. :)

    1 comment:

    Anonymous said...

    Now that's what I call marketing!